BRAND STORY
Rooted in Singapore’s vibrant innovation ecosystem, VIDA was created to transform how the world connects, creates and evolves. With over two decades of expertise, VIDA has become a catalyst for transformation. With subsidiaries in Africa and India, we continue to expand our reach, enabling tech-driven innovation. Our goal is to empower businesses and communities in a digital-first world, combining intuitive design, advanced technology, and a commitment to sustainability.
OUR LOGO
Full of Life
The name VIDA is based on the Spanish and Portuguese word for “life”. Our logo reflects our vision to breathe life into technology and redefine how it integrates into daily life. The logo combines geometric shapes for precision and balance, with thick strokes for visibility across all mediums. Its smooth, rounded edges convey approachability, while consistent spacing ensures scalability and adaptability. The design symbolizes the seamless fusion of life and technology, embodying VIDA’s commitment to innovation, clarity and modernity.
Vision
To transform the way the world connects, innovates, and thrives, driving a future where technology seamlessly empowers businesses and communities.
Mission
To create transparent, sustainable, and intelligent technology solutions both hardware and tech, that seamlessly integrate automation and usability, enabling our partners to scale, innovate, and lead in a digital-first world with minimal human intervention
Pushing Boundaries of
Excellence Since 2010
2010
The Origin
VIDA was established in Singapore as Vida Resources Pte Trading in Commodities and Consumer Electronic products.
2017
Reinventing Our
Business Model
We made a strategic shift towards brand building and OEM initiatives with the aim to partner with telecom distributors across the world.
2020
Executing
Our Vision
We underwent a rebranding and transitioned to Vida Technologies Pte Ltd., with a stronger emphasis on technology services. We also expanded our reach into Africa by establishing Vida Technologies Africa Pty Ltd.
2021
Investment
and Expansion
We led a digital transformation and tech innovation program with Educom and IE Investment, partnering with United Wireless in South Africa to implement the Tarana Wireless solution with MTN Group. We invested in V-Flowtech, advancing next-gen energy storage technologies.
2022
Foray into India
We entered India as an OEM in the audio and wearables segment.
2023
Celebrating a Key
Achievement
Our first successful year in India was highlighted by a significant milestone: manufacturing and delivering an impressive half a million units of TWS devices and smartwatches.
2024
The Journey
Upward Continues
As we forge ahead, our focus remains unwavering: to work tirelessly toward becoming an iconic global tech brand, driven by innovation at our core.
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Awards
